Explora Journeys Is Launching Luxury River Cruises: What It Means for Your 2027–2028 Plans
By Pamela Fierro, Founder, Owner and Lead Advisor, Coastwise Travel
The short version: Explora Journeys, the ultra-luxury ocean brand owned by MSC Group, has signed a letter of intent with Dutch shipbuilder Den Breejen Shipyard to build its first European river ships. Sales are expected to open in 2027. Ship sizes, rivers, and launch dates have not been announced. If you’re planning a river cruise for 2027, my advice is not to wait: the top suites on established luxury lines are selling now.
This week brought some of the most interesting river cruise news I’ve seen in a while. Explora Journeys, the ultra-luxury ocean line owned by MSC Group, announced that it’s moving onto Europe’s rivers. The line has signed a letter of intent with Dutch shipbuilder Den Breejen Shipyard to construct its first river ships, with bookings expected to open in 2027.
As someone who helps travelers plan European river cruises every day, here’s my take on why this matters, and what it does and doesn’t change for anyone dreaming of the Danube, Rhine or Seine.



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